Before people ever click your website, they find you on Google. That little business card that shows up in Maps or the sidebar? It’s often your first impression — and for many small businesses, it’s where the customer journey begins (and sometimes ends).Here’s why your Google Business Profile can be just as important — or even more important — than your website.
When someone searches for your business or service, your Google profile is what they see first. It’s like having a billboard on Main Street — complete with your hours, phone number, directions, and reviews. Make sure everything is accurate, up to date, and inviting.
Your customers’ reviews carry more weight than any ad ever could. Encourage happy clients to leave honest feedback — even a few short reviews can dramatically boost your visibility and credibility. Respond to each one personally; it shows you care.
A complete profile lets people call, text, or message you directly from search results — no need to even visit your website. Add your phone number, link your booking form, and make sure you’ve turned on messaging if you’re comfortable with quick chats.
Don’t underestimate visuals. Add pictures of your work, your team, or your shop. Businesses with photos get far more clicks and calls — it’s proof you’re real and active.
Google loves businesses that keep their profiles updated. Posting regular updates, adding new photos, and collecting reviews all help you rank higher in local results — which means more calls from people nearby.
Your Google Business Profile isn’t just a listing — it’s a free marketing tool that can do as much for you as a website can.If you’d like help optimizing your profile or syncing it with your website for better local SEO, ACS Technology can handle that for you.