A great website doesn’t need to be complicated. But if you want it to actually work — to get calls, bookings, or sales — there are a few simple things you can’t skip. Here are five essentials every small business website should have.
Don’t make people guess what to do next. Whether it’s “Call Now,” “Get a Quote,” or “Book Online,” your call-to-action should be obvious on every page. Buttons, banners, and even your contact info should make it easy for visitors to take action.
Over half of your visitors are viewing your site on a phone. If your site looks squished, slow, or broken on mobile, they’ll bounce — fast. A responsive layout ensures your content and buttons look great on any screen.
The faster someone can reach you, the better. Include a short contact form, phone number, and links to your social profiles. Bonus points if you have a chatbot or automation that responds right away (that’s where ACS Chatly shines 👀).
Show people you’re real and nearby. Add Google reviews, testimonials, or photos of your actual work or team. Include your city or service area in a few headings — it helps with local SEO and builds trust instantly.
Forget the clutter. Clean layouts, clear fonts, and fast loading times do more for your business than fancy effects. Visitors should find what they need in seconds, not scroll through chaos.
If your website’s missing any of these, you’re not alone — most small business sites are. At ACS Technology, I build clean, affordable websites that check every box on this list.